Assessments define standards and levels of accessibility, and traditional marketing strategies in the tourism sector focus on standard requirements, but until now only 6.5% of accommodation establishments are capable to meet these.

The project offers the MIT! Training Course, the MIT! Guide to Accessible Tourism for design and benchmarking, and the MIT! platform www.tourism4all.net for presentation and marketing matching
supply and demand via internet on European level.

MIT! is targeting at managers of SMEs in the tourist sector (TS) and those who are responsible for marketing - Trainers, teachers,key actors for lifelong learning, multipliers and actors, VET providers targeting the TS - Associations of senior citizens, of people with handicaps, key actors for regional economical development.
MIT! Leaflet for downloadMIT! gives focus to specified target groups and a holistic understanding of tourism products and services, since the term ‘disabled people’
encompasses a diversity of individuals
with different
requirements, abilities, needs and interests...

  make it accessible  
MIT! | Offers | News | Links | Contact | Access & Forum |               MIT! Market place
MIT! - Make it accessible! Promote barrier-free travelling for senior citizens and people with handicaps
through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion 504655-LLP-1-2009-1-DE-LEONARDO-LMP

This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.